Bumble confirmed that a ad featuring their latest star partner Serena Williams will debut throughout the very first half of the SuperBowl.
Per AdWeek, Bumble teased another strategy with all the playing tennis celebrity, admitting so it would coordinate making use of SuperBowl, though it wasn’t obvious if they were likely to air an ad throughout video game, one of several most-watched yearly events in U.S. (and one really costly offer purchases). Bumble has affirmed their particular basic SuperBowl ad will function Serena Williams as well as their brand-new promotion “golf ball is within Her Court.”
Bumble, a female-friendly dating app, is actually intent on the female-empowerment mission. Over the past four years, the brand has debuted offerings that attract specifically to women, such as for example partnering with Moxy resorts available BumbleSpot â verified areas in which Bumble customers can meet for times, profession marketing, or prospective brand new friendships – to try to make safe spaces for women.
The ad with Williams will feature the woman surge to star, “not only as an expert playing tennis celebrity but as an entrepreneur, character product, girlfriend and mummy,” according to AdWeek. The location was developed by a mostly feminine group and directed by A.V. Rockwell, an award-winning screenwriter and director whoever work tackles dilemmas on battle and oppression.
The message of this ad is promote ladies to manage their very own tales, anything Bumble might passionate about from the first of the internet dating software, providing women the energy to really make the very first action.
In an intro movie for your SuperBowl ad, which will air March 3rd, Bumble supplied a look of what to expect.
“we are living in some sort of and culture where folks are starting to see in another way and starting to recognize that our company is just as strong and simply as smart and merely as smart and just because businesslike as almost every other male in this world,” Williams claims as you’re watching digital camera, which then pans to this lady providing a golf ball in an empty courtroom. “and today it’s time to appear and tell the story the way it needs to be told.”
AdWeek noticed that the female-forward Bumble offer promotion is actually rare for a SuperBowl, which is these a male-why do older women like younger guysminated area, and much more extremely unlikely that a primarily feminine team would make these types of a SuperBowl advertising.
“There are so many ladies who are willing and enthusiastic [to be concerned into the Super Bowl], and every girl included [in Bumble’s spot] had a great deal passion,” Bumble main brand name officer Alexandra Williamson told AdWeek.
She went on to express: “People will see a special side to Serena when this advertising goes live, and I would attribute that to an all-female group focusing on it.”